8M Projection Dome | Delhi, India | Expo Marketing Innovation
HP’s Immersive Dome Experience at India Gaming Show
Looking for a powerful and futuristic way to showcase your brand at a major expo? HP nailed it at the India Gaming Show 2019 by using a fully immersive 8-meter projection dome to launch and promote their new Omen gaming laptop. This unique geodesic event dome, powered by custom 360° content, was a major crowd-puller—attracting thousands of gaming enthusiasts, tech lovers, and industry professionals to HP’s booth.
Held at the India International Trade Fair in Delhi from February 3–5, 2019, the event marked a turning point for immersive brand activations in India.
How HP Used a Geodesic Dome for Product Launch Success
HP branded their setup as the Omen Gaming Dome, creating a powerful and memorable visual identity. The 8M dome was equipped with:
- A high-resolution 360° projection system
- A customized interior content experience highlighting Omen’s key gaming features
- An inflatable black exterior cover for high-impact visuals and thematic immersion
This format provided a cinematic and interactive experience for visitors—perfect for product storytelling, emotional engagement, and social media buzz.
Event Dome Marketing: Why It Works
Using a projection dome for exhibitions is becoming one of the most effective marketing strategies for brands aiming to:
- Stand out at crowded expos and trade fairs
- Deliver immersive brand storytelling
- Engage visitors with 360° content and visual effects
- Enhance visitor retention and product recall
HP’s dome wasn’t just about gaming—it was about pushing the boundaries of experiential marketing.
About the India Gaming Show (IGS)
The India Gaming Show is the largest annual gaming industry event in South Asia. Organized by the Confederation of Indian Industry (CII), it brings together leading global and local gaming companies, hardware manufacturers, developers, and fans.
The 2019 edition was held in Delhi, drawing huge crowds and showcasing cutting-edge gaming platforms, consoles, AR/VR innovations, and content. HP’s dome activation was one of the standout installations at the entire venue.
A Continued Partnership with HP
This wasn’t the first time HP partnered with our dome team. In 2018, we delivered a 6M black dome for the Black Hat security event in the U.S.—further proving the brand’s commitment to leveraging geodesic domes and projection technology for cutting-edge presentations.
Bring the Dome Experience to Your Brand Activation
Looking to create a buzz at your next expo, product launch, or corporate event? Our team at Fulldome India provides:
- Custom-sized projection domes
- 360° content creation & projection systems
- Complete setup, installation, and support
Let us help you transform your marketing strategy with a fully immersive event dome experience that leaves a lasting impression.
