Why Domes Are Revolutionizing Indian Festival Culture
India’s music and entertainment scene has evolved rapidly over the past decade, with festivals becoming immersive, interactive experiences rather than just performance showcases. One of the most innovative trends in this evolution is the use of geodesic domes—especially as activation zones and immersive environments at top-tier events. At the forefront of this revolution is the Sunburn Festival, Goa’s iconic electronic music gathering.
In 2019, we were proud to install an immersive projection dome at the Sunburn Festival—a space that became the highlight of the sponsor zone, a tech-powered sanctuary for festival-goers, and an unforgettable storytelling experience.
About the Event: The Sunburn Festival, Goa
The Sunburn Festival is Asia’s biggest electronic dance music festival, drawing more than 300,000 attendees each year. Hosted in the vibrant and colorful beach state of Goa, the festival showcases world-renowned DJs, cutting-edge stage setups, and an audience that loves innovation and sensory experiences.
In such a competitive, high-energy environment, creating a branded space that stands out—and delivers real engagement—is both an art and a science. That’s where our 8-meter geodesic event dome came into play.
The Challenge: Creating a Branded, Immersive Experience
Our client approached us with a clear goal:
To build a tech-enabled activation zone that attracts, engages, and leaves a lasting impression on festival-goers.
This space had to:
- Reflect their brand’s futuristic vision
- Withstand the outdoor climate of Goa
- Be instantly Instagrammable
- Provide a chill-out zone while also being interactive
- Operate safely day and night
The Solution: An 8M Projection Dome with Full Immersive Capabilities
We designed, delivered, and installed an 8-meter geodesic projection dome with a full 360-degree projection setup, air-conditioned interiors, and a sleek, custom-branded exterior. This wasn’t just a tent or a lounge—this was a full sensory experience.
Key Features:
- High-resolution 360° projection system
- Custom-built immersive content tied to the brand’s identity
- Night-time external lighting and projection mapping
- VR integration station for personalized interaction
- Surround sound system synchronized with visual content
- Branded chill-out furniture and mood lighting
- Blackout interiors for ideal projection conditions
Inside the Dome: The Experience That Festival-Goers Loved
The dome was divided into distinct zones:
- Immersive Visual Zone: Where visitors were surrounded by 360° motion visuals.
- VR Station: A cutting-edge booth where users experienced branded VR journeys.
- Chill Lounge: Branded bean bags and cooling systems allowed visitors to unwind.
The entire space was managed by trained brand ambassadors who guided visitors, facilitated content interaction, and encouraged social media sharing with designated hashtags.
Visual Impact: Day vs Night
During the day, the dome acted as a heat-shielded oasis, a cool refuge from the sun, attracting thousands looking for shade and tech-inspired chill.
At night, the external LED and projection effects transformed it into a glowing orb of light and sound. From across the venue, the branded dome was visible—pulling attendees in like a magnet.
Social Media Buzz & Organic Engagement
Over the three days of the festival, the dome generated:
- 12,000+ footfalls
- 1.5M+ impressions across Instagram and Twitter
- 4,000+ tagged posts with the sponsor’s hashtag
- Engagement from influencers, bloggers, and even performing artists
The dome’s immersive visuals, mirror walls, and branded experiences made it one of the most photographed zones at the entire festival.
Technical Setup
| Component | Details |
|---|---|
| Dome Diameter | 8 meters |
| Cover Type | PVC-coated blackout with optional branding |
| Projection System | 4 x 4K projectors synced for full-dome experience |
| Audio System | 5.1 surround sound with audio-reactive visuals |
| Air Conditioning | 2x mobile AC units for optimal interior climate |
| Ground Setup | Raised platform and anchor points for wind protection |
| Electricity | Generator-powered (silent model), with UPS backup |
| Setup Duration | 1.5 days (including testing) |
| Crew | 7 installation technicians, 2 content operators, 3 brand ambassadors |
Logistics & Safety
All logistics were handled in close cooperation with event management and venue security:
- Wind load tested
- Fire retardant materials
- Certified rigging
- Emergency exits marked and illuminated
- Night watch and security coordination
Sponsor Success: ROI and Brand Visibility
The dome’s value went beyond footfall. It gave the sponsor:
- Increased brand visibility through experiential interaction
- Email lead capture via VR registration
- Boosted social media reach from UGC content
- Direct conversations with the target audience
- Press coverage by event media partners
The activation was so successful that the client booked two additional domes for upcoming university and tech expos.
Why It Worked: Core Benefits of Dome Activations at Indian Festivals
- Visual Magnetism: The dome’s futuristic shape attracts attention in crowded venues
- Immersion Factor: Ideal for storytelling, product demos, and sensory branding
- Weather Resistance: A/C interior with protection from sun, rain, and wind
- Reusability: Domes can be rebranded and reused across multiple events
- Tech Integration: Compatible with VR, AR, projection, lighting, and motion sensors
Ready to Create Your Own Festival Activation?
If you want to stand out at India’s next big festival, don’t just rent a booth—build an experience. Our domes combine cutting-edge tech, experiential marketing, and iconic design to deliver unforgettable brand moments.
Whether it’s the Sunburn Festival, Comic Con, or your own branded event, we’ll help you create immersive impact with a dome that tells your story.
Need a Dome for Your Festival or Activation?
📩 Contact us today to book your custom immersive dome
📍 Available across India | Fast installation | Full support
